Puzzle Illustration, packaging and brand identity

Self-directed project, 2024

Snug Puzzles is a hypothetical, playful jigsaw puzzle brand that makes puzzles for art appreciators and lovers of colour. With puzzles designed to appeal to a new generation of young adults, encourage them to get into puzzling and create a fun diversion from screen time and endless scrolling.

Primarily focused on designing an illustration for a licensed puzzle context, I also created the brand and packaging to support it and had my friends play-test the final product in the video above.

Created in Adobe Illustrator and Procreate. Mocked up with Pacdora.